Mat Bennett – Agency Advisor

Agency utilisation, recovery and efficiency calculator

Utilisation, recovery, and efficiency rates are the vital signs of your agency’s operational health, providing invaluable insights into how effectively you’re managing your most precious resource: time. This calculator gives you a quick way to make those calculations and see the potential impact that optimising them could have on your business.

Utilisation shows how much of your available time is being dedicated to billable work, directly impacting your revenue potential. Recovery rate reveals how successfully you’re converting worked hours into billed hours, highlighting potential leaks in your billing process. Efficiency, the product of utilisation and recovery, offers a comprehensive view of your agency’s overall performance. By regularly monitoring and improving these metrics, you can identify areas for enhancement, make data-driven decisions, and ultimately boost your agency’s productivity and profitability.

Time period

Utilisation
Recovery
Efficiency
Potential revenue
Actual revenue
Lost potential revenue (year)
Target range Potential for improvement Area of focus

Data visualisation

Hours distribution

Revenue comparison

Related reading: Your business, your scorecard, on choosing metrics that reflect what actually matters in your agency rather than inherited defaults.

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